So you want to launch a podcast... Great! I know you're excited and you want to just dive in, but let's take a moment to talk about your launch strategy. What's a launch strategy? It's a methodology that could mean the difference between a massively successful launch and a dull thud.

The reason I'm so passionate about podcasting is because it has changed my life and business so dramatically, I simply can't sit by and not tell the world about how awesome podcasting actually is. Through our own podcast "The Inner Changemaker" and our online training platform "Podcast Your Brand," we've been able to build an online business that offers us incredible freedom: Freedom of time and freedom of travel. We've also had the opportunity to speak at some of the largest podcasting events around the world such as Podcast Movement in Chicago, Podcastfest in Florida and even PodCamp in my native hometown, Toronto.

In this article I'm going to be sharing four key metrics that will help you have the most successful podcast launch possible.

Before we begin, let me explain why I'm sharing this with you. The fact is, there's a ton of information out there on podcasting. Unfortunately, most of it is outdated. Even guides published in 2013, 2014 and 2015 are seriously out of date. The landscape of the podcasting world has changed dramatically even in the last couple of years.