One of my latest clients really inspired me during an on-boarding call with them earlier this week. We were discussing how we were going to create the right "brand positioning" for him with the podcast and his offers over the next 12 months. 

What came out of the conversation was simple, yet so many thought leaders and experts fail to understand and (better yet, implement this within their brand/business) 

Take a listen to a clip of the conversation and I hope this resonates with you as you are building out your brand!