TICM 50 - Brandi Leifso - From $15 To A World Leading Cosmetic Line With A Cause
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This episode, we are featuring Brandi Leifso, the founder of Evelyn Iona Cosmetics.
Evelyn Iona is one of the leading socially responsible cosmetic line in the world and even though they are a couple years old, they have worked with famous partners such as Birchbox and Vogue
In 2012, Brandi found herself living in women's shelter. While there, she envisioned a business that would help both herself and the women around her get back on their feet. Now 4 years later, Brandi has managed on creating a brand that is equally beneficial to the women using her products, as it is to the women utilizing YWCA Canada programs.
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Raman Sehgal and Sharon Lee-Thony are two recovering marketers who are on a mission shining a light on model minorities and holding space for an overdue conversation of how our ethnic backgrounds play a role in how we show up in business and in life.
They are co-hosts are their NEW show; the Model Minorities podcast.
They are going to be launching in the next month so will update this accordingly.
Listen to the episode to hear an inspiring story of how 30-something years old got COVID-19 and recovered. You will also hear a different perspective in terms of who are the REAL heroes in this ordeal.