TICM 50 - Brandi Leifso - From $15 To A World Leading Cosmetic Line With A Cause

Evelyn Iona Cosmetics is one of the leading socially responsible cosmetic lines in the world.

Even though they are a few years old, they have worked with big named partners such as Birchbox and Vogue.

In 2012, Brandi found herself living in women's shelter. While there, she envisioned a business that would help both herself and the women around her get back on their feet.

Now 4 years later, Brandi has managed on creating a brand that is equally beneficial to the women using her products, as it is to the women utilizing WYCA Canada programs

When people say, ‘oh I don’t know what my idea is yet, it always seems irrelevant to me because it does not matter what your idea is an idea is an idea. It really does not matter what your idea is.
— Brandi Leifso

Listen on iTunes I Listen on Stitcher Radio I Stream it from Soundcloud | Download as MP3s (right click “save as”): 

WYCA is an organization dedicated to helping nearly 25 million women and girls, per year, flee violence, secure housing, find jobs, establish their voices, enhance their skills and develop confidence.

For every product you buy of Evelyn Iona Cosmetics, $1 goes towards WYCA here in Canada.

In this episode, Brandi gives us the insider look at her story like never before.


What you will learn

From literally starting her business with $15 in her pocket to what it took to get her cosmetic line to over half a million dollars in just a couple short years. 

Brandi also breaks down what it really takes to be an entrepreneur and you won’t believe what she says when I ask her some of her favourite books :)

This truly was a fascinating conversation for ALL entrepreneurs, but especially powerful if you are flirting with the idea of entrepreneurship OR you have not found “your idea” to go all in on.

We have an answer for you in this episode.


Today's podcast is brought to you by Onnit - get 10% off Alpha Brain and your purchase for a limited time at www.theinnerchangemaker.com/onnit. This is the company owned by Joe Rogan and Aubrey Marcus, they have tons of goodies for health and fitness to make you a little closer to superhuman. 

Get a special discount for listening to the show (limited time offer)  -  theinnerchangemaker.com/onnit

Important Links To Resources

Brandi Leifso | Evelyn Iona Cosmetics

Thank You Economy - Gary V * 

The Hard Thing About Hard Things - Ben Horowitz * 

*Disclosure: Some links above may benefit me financially either by you being kind enough of buying one of my products or some recommendation where I may receive a small commission.