TICM 017 - Adam Paulin on How To Overcome Crowdfunding Failure
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Adam Paulin @ThinIceWL is the CEO of Thin Ice : the very first Weight loss clothing line. Their products (insoles and ice vest) can help people lose up to 500 to 1000 calories in a day simply by wearing their clothes.
Their products incorporate the use of cold thermogenesis to help its users shed weight easily and is backed up by science.
They failed to launch their crowdfunding campaign earlier this summer, but was able to bounce back to currently have raised over $400,000 through over 2,300 packers.
They are a perfect example of being changemakers. Looking to not only make an impact in the world, but changing the weight loss industry in the process!
“The most efficient way to be a changemaker is to live in line with your purpose ”
Connect with Adam
Shownotes
- How did they bounce back from the failed campaign? (04:37)
- Motivation for launching? (06:40)
- How Thin Ice actually works (08:12)
- The Future of wearable tech (11:06)
- The Difference between failed and successful crowdfunding campaigns (13:17)
- Tips for first-time crowd-funders (17:49)
- Thin Ice making a difference past just the business (21:42)
- Adam's Dragon Den experience (23:00)
- Adam's Definition of a change-maker (25:12)
Raman Sehgal and Sharon Lee-Thony are two recovering marketers who are on a mission shining a light on model minorities and holding space for an overdue conversation of how our ethnic backgrounds play a role in how we show up in business and in life.
They are co-hosts are their NEW show; the Model Minorities podcast.
They are going to be launching in the next month so will update this accordingly.
Listen to the episode to hear an inspiring story of how 30-something years old got COVID-19 and recovered. You will also hear a different perspective in terms of who are the REAL heroes in this ordeal.